View Commercial: http://www.youtube.com/watch?v=t2R_VN_vH_g
“That leaky roof will cost you thousands in repairs…” The new aid in home improvement is called Flex Seal. This special rubber in a can is used to fix any crack or leak, whether it’s big or small. I first saw the Flex Seal commercial while watching MythBusters on the science channel. My attention was instantly grabbed when the commercial started showing how the product worked. I believe the motif of the commercial is successful because it grabs the viewer’s attention easily and intrigues the audience to purchase the product.
In the commercial for Flex Seal, the use of sound and visuals are part of the main reason why I continued to watch the whole commercial. Usually I change the channel and try to find something else to watch while the commercials are on. In this case, I was instantly entertained by the voice of the man selling the product. To me the voice was kind of funny but also believable at the same time, and the large bold words at the bottom of the screen told me exactly what the seller wanted me to know.
Phil Swift, the spokesperson for Flex Seal, instantly grabs the viewer’s attention with his captivating voice. Also he uses real life situations to sell the product, making the viewer feel like they could actually use this product around their home. When I first saw this commercial I found that the fact that the rubber could be painted over was very important. The reason behind that is because if you were to actually use it to fix a flower pot, you wouldn’t want a big black stripe going down the side of it, you would want it to look brand new. The Flex Seal com
mercial was effective in my eyes because it made me want to buy the product, after only seeing the commercial once, although I don’t own a home or anything the product would be useful for. Phil Swift states that Flex Seal is a “handyman in a can,” which is a catchy phrase and shows that the product is a cheap and easy fix. This commercial is a wonderful form of advertisement because I believe it follows the same selling aspect as the OxyClean products. The reason I think this is because the type of demonstrations used in the commercial are all real life examples that actually happen.
Flex seal is a product that is supposed to make home maintenance easier and more affordable. Swift shows the usefulness of the product on everyday issues like, a leaking roof, a cracked flower pot, leaking rain gutters, or even sealing the bottom of a boat when the bottom is a screen door. When I first saw that he replaced the bottom of a boat with a screen door and sealed the screen with Flex Seal and it didn’t take on any water, I was amazed. Whenever a commercial goes to extremes to show that the product actually works, makes me believe even more that the product would actually work. Showing how well a product works is a key factor when selling products on television. People who watch the commercial can actually see how well the product works and makes them want the product even more. This “handyman in a can,” is shown to be one of the easiest tools to use while patching leaky roofs or sealing rain gutters. The fact that it is so easy to use is why people are drawn to flex seal.
This fact of being so easy is maybe not such a good thing for American society. Americans today are always looking for the easiest way of doing something, whether it is right or wrong. Flex seal is one of those products that give an easy way out of fixing an issue. Instead of fixing your roof the right way by putting new wood in and re-sealing it, people will buy this product and just spray a bunch of rubber all over their roof. This fix will not last as long as doing it the right way but will get the job done for the most part. This product should really only be used to last until you can afford to fix the problem the right way. But for small issues and issues that aren’t that bug of a concern to you then this product would do the job just fine.
As stated before, even though I do not own a house, or anything that would possibly need the product right now, I will still probably buy a can of it. The uses for the product are almost endless. The form of advertisement is really good because of how informative it is but how it is still kept simple. People don’t really have time anymore or the money to hire somebody to fix leaks around their home, so Flex Seal is the next best thing.
In the commercial for Flex Seal, the use of sound and visuals are part of the main reason why I continued to watch the whole commercial. Usually I change the channel and try to find something else to watch while the commercials are on. In this case, I was instantly entertained by the voice of the man selling the product. To me the voice was kind of funny but also believable at the same time, and the large bold words at the bottom of the screen told me exactly what the seller wanted me to know.
Phil Swift, the spokesperson for Flex Seal, instantly grabs the viewer’s attention with his captivating voice. Also he uses real life situations to sell the product, making the viewer feel like they could actually use this product around their home. When I first saw this commercial I found that the fact that the rubber could be painted over was very important. The reason behind that is because if you were to actually use it to fix a flower pot, you wouldn’t want a big black stripe going down the side of it, you would want it to look brand new. The Flex Seal com
mercial was effective in my eyes because it made me want to buy the product, after only seeing the commercial once, although I don’t own a home or anything the product would be useful for. Phil Swift states that Flex Seal is a “handyman in a can,” which is a catchy phrase and shows that the product is a cheap and easy fix. This commercial is a wonderful form of advertisement because I believe it follows the same selling aspect as the OxyClean products. The reason I think this is because the type of demonstrations used in the commercial are all real life examples that actually happen.Flex seal is a product that is supposed to make home maintenance easier and more affordable. Swift shows the usefulness of the product on everyday issues like, a leaking roof, a cracked flower pot, leaking rain gutters, or even sealing the bottom of a boat when the bottom is a screen door. When I first saw that he replaced the bottom of a boat with a screen door and sealed the screen with Flex Seal and it didn’t take on any water, I was amazed. Whenever a commercial goes to extremes to show that the product actually works, makes me believe even more that the product would actually work. Showing how well a product works is a key factor when selling products on television. People who watch the commercial can actually see how well the product works and makes them want the product even more. This “handyman in a can,” is shown to be one of the easiest tools to use while patching leaky roofs or sealing rain gutters. The fact that it is so easy to use is why people are drawn to flex seal.
This fact of being so easy is maybe not such a good thing for American society. Americans today are always looking for the easiest way of doing something, whether it is right or wrong. Flex seal is one of those products that give an easy way out of fixing an issue. Instead of fixing your roof the right way by putting new wood in and re-sealing it, people will buy this product and just spray a bunch of rubber all over their roof. This fix will not last as long as doing it the right way but will get the job done for the most part. This product should really only be used to last until you can afford to fix the problem the right way. But for small issues and issues that aren’t that bug of a concern to you then this product would do the job just fine.
As stated before, even though I do not own a house, or anything that would possibly need the product right now, I will still probably buy a can of it. The uses for the product are almost endless. The form of advertisement is really good because of how informative it is but how it is still kept simple. People don’t really have time anymore or the money to hire somebody to fix leaks around their home, so Flex Seal is the next best thing.
Really well written and put together, especially with the clear cut examples from the commercial of what this product can actually do and in the end saying you'd use the product yourself give it that extra push for the conclusion. If this were facebook, I'd like this post.
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ReplyDelete-Luke
After seeing the screen door on the bottom of the boat, I could only imagine what else one might do with this kind of power in a can. The blog does a good job leaving one to imagine the possibilities.
ReplyDelete"As stated before, even though I do not own a house, or anything that would possibly need the product right now, I will still probably buy a can of it."
ReplyDeleteBreanna,you make me laugh :D
I enjoyed your description of the commercial- it was very detailed and precise.
I also enjoyed your connection to American society, when you said, "Americans today are always looking for the easiest way of doing something, whether it is right or wrong".
Much luck Keith Krukowski said above my post, I too wonder the possibilities of this handy can!
You did an excellent job writing, as well as bringing up the main points of the commercial. Your examples are clear, and the make valid points, which really made it easy to follow and see your point of view.
ReplyDeleteand you make valid points* ^
ReplyDeleteYou did a great job of bringing up the main points of the commercial in your paper. Everytime I see this commercial on TV i also wonder to myself, what else can this stuff do. If it can seal a screen door to the bottom of a boat and the boat doesnt sink, what else could it do? I also like how you made it personal by saying that even though you don't own a house, you were still going to buy a can of this. I think it was great overall, you did a good job!!!
ReplyDeleteI enjoyed reading this analysis, this product truly does look amazing. There is always skepticism when watching a "Only $19.95" commercial. This ad does a good job of showing that the product is not just smoke and mirrors. You made a great point with Americans looking for the easy way out, we are always looking for a more convenient way of fixing things. You seemed to really believe in this product which adds validity to your paper.
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