Cee Lo and 7UP? Yeah, that's a thing now.

Cee Lo Green and 7UP? Yes, I was confused too at first, but yes, there is such a pairing, an odd couple that you can watch every day on your very own TV, if you stick around for the commercials.

The entire commercial is set to subtle music, started with baby Cee Lo pulling on the mobile above his crib. This theme continues throughout the entire commercial until Cee Lo actually begins to sing, at which point the music becomes much louder and much more prominent. The commercial also contains an excessive amount of green, the house shown at the beginning of the commercial has green wallpaper and green drapes, the area outside where teenage Cee Lo begins to beatbox is abundantly green, and Cee Lo himself is always wearing clothing that is prominently green. Green is absolutely everywhere at all times, so you are constantly reminded that this is a 7UP commercial. Additionally, 7UP itself is featured prominently throughout the commercial; a can of 7UP is featured in the center of the screen at almost all times, especially at the beginning and end of the commercial. And furthermore, the commercial appeals to authority, in this case, Cee Lo Green, he is constantly in the presence of 7UP the entire commercial, and the only time he isn’t holding a can himself is when he is a baby standing in his crib or at the end of the commercial where he is playing the piano. Its message is clear, Cee Lo Green’s musical talent is a direct result of hearing a 7UP can opened as a baby.

As for what could cause such an odd combination, this commercial is most likely the result of a society in which the young are overly eager to become famous. It speaks directly to the plugged in teen and tween who has probably heard Cee Lo and more than likely has enjoyed his music, it gives you a simple message, “Drink 7UP and be famous like Cee Lo Green!” Alternatively, perhaps it may result from a society where adults, perhaps feeling cheated out of their own chance for fame, attempt to live a life of fame vicariously, through their children, thusly the thought of such a simple way to give your child musical talent must be appealing. Effect wise this commercial is obviously geared towards ramping up sales of 7UP, and in that respect it is likely to succeed. Easily influenced and naïve youth hungering for fame, or perhaps older folk who have had their dreams of vicarious fame denied but who wouldn’t mind having a famous child of two, would probably be more likely to purchase more 7UP pursuant to those drives. Or perhaps the commercial’s sheer absurdity may turn off more cynical or pessimistic viewers, can the hiss from a can of soda really grant a child musical talent? Would a can of Pepsi have the same effects? Perhaps for some, this commercial might simply beg inane questions, ones need never have been conceived of, had this commercial never been made.