One of the most popular types of commercials in current television is car commercials. As I was browsing YouTube on the internet I searched for current 2011 commercials and came across the commercial for the new 2011 Toyota Venza. In comparison to other cars, the Venza is supposed to be reliable for people who like to travel. The commercial also promotes one of the largest social networks: facebook; this network is tied to parents and people of all ages. It is clear that the effects of this commercial show how adults are not often connected in the social media.
The commercial uses an appeal to emotion in order to persuade someone into wanting to stay socially connect online as well as out in the public. The woman uses this at the beginning when she claims that she has 687 friends on Facebook, which is considered “living” to her. At the end of the commercial she also talks about a puppy picture she stumbles across on her laptop, which symbolizes happiness. All of these things can most certainly persuade a person who is watching this commercial into wanting to not only start using Facebook networking, but to also buy the new Toyota Venza.
There are, however, a couple of flaws in this commercial. There is not a whole lot of credibility in this commercial. It does not show that the Toyota Venza really is a good car; it only shows that it’s capable of creating social wellness among adults. Another flaw is where the girl talks about the puppy picture online. This is completely irrelevant to the commercial, even though it does play into appeal to emotions in order to re-enforce the importance of being socially connected.
The Toyota Venza commercial illustrates that their newest model can take anyone just about anywhere they want to go in order to be social. The ad also ties this to the social network, Facebook, in which the commercial shows how anti-social adults can be. In considering both situations, it is clear that the commercial is promoting the effects of both Facebook and the Toyota Venza 2011.
http://www.youtube.com/watch?feature=player_detailpage&v=xkljLxddVI4
I like the presentation of your commercial, the fact the woman thinks having 628 friends on facebook is "living" disturbs me greatly. I would prefer to have real friends to go and do stuff with. Plus a car that incorporates social networking is accident waiting to happen.
ReplyDeleteI agree with your analysis and how you connected it to society. For me, the connection to society is not just about older generations not being connected with social networking; but instead it is the generational difference between the woman and her parents. Younger generations keep in touch with their friends through social networking, but older generations keep in touch by participating in activties with their friends. I'm not saying that younger generations don't "hang out" with their friends but the importance of social networking is more prominent in younger generations.
ReplyDelete-Brenda
I liked your analysis of this commercial, it was a very interesting paper to read I enjoyed it.
ReplyDeleteBefore i read your analysis i took the freedom to take a look at the commercial. I too agree that it is rather sad that having 600+ friends on a social network like facebook makes you a "social individual". During the commercial i did note the fact that the car was being advertised yet, the way they formatted the commercial by adding the facebook issue kinda took the spotlight from the Venza. If anything the way i perceived the commercial was almost as if it could have been going against facebook because the girl talks about how "social" she is by having all those friends yet she is sitting all alone on her laptop looking at pictures of puppies while her parents, "the antisocial grownups", are enjoying the afternoon bike ridding with their friends.
ReplyDeleteThe only problem I would have is; are people really buying cars because of its functionality with a social media site? If you are buying a car for that specific reason you might actually want to think about how dependent you're becoming of you 600+ "friends".
ReplyDeleteYou did a great job of explain this commercial and was very effective for me not knowing about the commercial. The 600 friends on facebook thing is funny because some people do think like that. This commerical does seem to be effective in advertising the Toyota Venza!
ReplyDelete