This Dr. Pepper commercial starts of with a manly soldier telling ladies that this movie is not for their entertainment. After he lands into his seat of the jeep he informs that Dr. Pepper Ten only has ten “manly” calories. He finishes off his drink then throws it to set off a trap for motorcycle riders after them. Next he somehow has another Dr. Pepper in his hand and says, “It’s Not for Women”. When I see this commercial I think it’s sexist, has a stereotype of what a man is, and portrays how women can’t be interested in the same things as men.

The idea of Sexism comes from the discrimination that was shown throughout. The stereotypes these men are displaying are that women are too feminine. They think women are too lazy and would only rather enjoy their “lady drinks”. What do these men consider “lady drinks” anyway? Also that women only like chick flick movies. I think the creators of this commercial are trying to get peoples attention by offending half of the population. Another idea that could be there purpose of this commercial is to get heterosexual women thinking this is the soda for their husband. It’s only got ten “manly” calories and maybe their husband will start to lose weight, or these men may really think this way is very sexist. This commercial is sexist because of what these men are portraying what is defined as manly and women don’t have the ability to do these things. The message that is presented to us the viewers is women are not allowed to do anything manly includes sodas.

In the commercial there are also many stereotypes about men and what is manly. Fighting snakes and riding jeeps in the jungle is what apparently men do; well manly men anyway. What is manly to me is men who have strong arms and confidence, but aren’t cocky about it. The guys in the commercial are the cocky strong men and that’s not attractive or manly. Of course for the commercial they have to be cocky to really get their point across that Dr. Pepper ten is for men. Men just like to keep up their macho tough guy image. Today being 2011 I wouldn’t have expected this kind of commercial to be aired.

The men are portraying that women aren’t interested in the same things as men. This is not true definitely in this century. Since women are not afraid to be who they are and do the things that they like. At the end of the commercial saying “It’s not for women” could be purposed towards a couple of ways. It could be for the obvious reason women should not buy this product. Or the message could be the wife should think “this is a manly drink, so I should buy it for my husband.” This is bringing America back to the forties when men were superior and women were supposed to take care of their man.

This commercial is sexist, has a stereotype of what a man is, and portrays how women can’t be interested in the same things as men. To fix this commercial they could have promote how manly Dr. Pepper ten but, not put down women and their rights. An example of this would be of when he referenced women drinking their lady drinks. The sexism described is discriminating women to market the manliness of this drink and this should be observed as offensive.

(LADY DRINK)

http://www.pakladies.com/wp-content/uploads/2010/04/pink-lady.jpg

http://www.youtube.com/watch?v=3iuG1OpnHP8