The Next Generation Makeup

The cosmetic industry is constantly growing the meet the demands of women for the best makeup. The makeup is divided into different types and colors for each specific brand. With the wide variety of choices that each claim to be the most effective, which makeup is one supposed to choose? Advertising and commercials play a huge role in convincing women which makeup truly is the best. The Covergirl commercial for Natureluxe foundation and Lipperfection creates eye-catching visuals, intriguing audio, and a desire to be beautiful.

Effective visuals are what can make or break a sale on a particular product. In this Covergirl commercial, the setting has a clean and classic look with only Taylor Swift modeling at the beginning. She is featured in a long gold gown, and switches back and forth in between shots to a similar, shorter gold gown. The subtle switch is to appeal to both the younger generation of women, and the older, more conservative generation. Close up shots of the Natureluxe Foundation are also incorporated so the viewers know what to look for when at the store. Once introducing the Lipperfection line of makeup, the numerous amount of colors available are all shown to please the variety of color demands by women. A close up of Taylor Swift’s lips while wearing Lipperfection are able to show the promised more beautiful lips in 7 days. These visuals help make a better picture of the true effect that the makeup will have on an individual and create and lasting image in the viewers mind to remember Natureluxe and Lipperfection while shopping in the future.

Sounds are not always the most recognizable element to a commercial because it is a visual form of persuasion, but it will establish the mood and help to promote the product. The background music is upbeat and bubbly, which accurately corresponds with Taylor Swift’s personality. While describing the products, her tone stays happy and joyful to encourage the difference that this makeup could make in your life as a positive aspect. She also asks the question “ The next generation of beautiful. Whats next? YOU!” to the audience so they will engage in the commercial. To catch the attention of consumers for Lipperfection and Natureluxe, sound becomes a huge factor.

Everyone woman or girl has the desire to be beautiful, and Covergirl knows exactly how to target that goal. By using Taylor Swift, a gorgeous teen idol, the viewer gets a sense that they could be as beautiful as her too. Many guys are obsessed with Taylor Swift, so young girls would especially have the eagerness to buy this makeup. She encourages the women to become “The next generation of beautiful” with using this makeup. Taylor Swift is always active in her music career and the proposal from her for a “light as air feel” foundation is easily believable. Though the argument made by Taylor Swift will be convincing towards many consumers, it is considered a fallacy. In reality, Taylor Swift is just an expert in music, not makeup products. Covergirl knows how to reach out to a particular audience with advertising a desired positive effect of the makeup.

Natureluxe Foundation and Lipperfection were successfully presented by Covergirl with captivating images, engaging audio, and the result of become beautiful. All of these elements make a convincing argument for viewers to actually believe. Even with all the different makeup lines, Covergirl Natureluxe Foundation and Lipperfection are able to stand out and be demanded by consumers.

http://www.youtube.com/watch?v=swFJRDbyEoY