The Aaron Rodgers State Farm Insurance commercial definitely has an affect on our society. This commercial certainly has an effect on the regional community of Wisconsin especially considering the Green Bay Packers star quarterback Aaron Rodgers is the focal point around this commercial. By having Aaron Rodgers in this commercial it has and affect on packer fans in the state of Wisconsin that are looking for an insurance company or are looking to switch insurance companies. Packer fans may become interested in State Farm Insurance because Aaron Rodgers is in this commercial. This commercial is also humorous; therefore it gets people around the country talking about the commercial simply because they found it humorous. That is exactly what you want in a commercial because you get people talking about the commercial and they will remember that it was about State Farm Insurance. I think the cause and effect in this commercial is very successful in reaching the audience.
This commercial isn’t only about Super Bowl MVP quarterback Aaron Rodgers. It’s also about the larger conversation, which is ultimately a competition between insurance companies. Also State Farm Insurance is trying to prove that they have the best discount possible when it comes to searching for insurance companies. This commercial also touches an emotional or excitable cord as viewers get excited over Aaron Rodgers’ touchdown belt celebration. Therefore you can argue that this commercial also gets people excited about learning more about State Farm Insurance and excited to purchase a policy from them.
The visual images of this commercial featuring Aaron Rodgers makes you know what this commercial is all about. In every frame of the commercial you always see a State Farm sign on the walls or in the window. This makes you know throughout the entire commercial who it’s about. Another obvious visual image is the touchdown belt celebration that Aaron Rodgers does. The commercial uses that belt celebration as the “discount double check” move. This makes one remember that State Farm has the discount double check and you are supposed to get the lowest price of insurance through State Farm.
The audio argument of this commercial contains a lot of excitement and humor. Most of this consists of the State Farm salesperson letting everyone know what the discount double check is and why they are using Aaron Rodgers belt celebration. Towards the end of the commercial a guy with a cheese head yells “discount double check!” and knocks on the window yelling at Rodgers. Finally a band playing college football type music closes out the commercial. This commercial by State Farm Insurance is very affective. They’re able to get their name on national television with a star quarterback Aaron Rodgers, who also is looking to gain more popularity nationally. It sure seems like a win win situation for Rodgers and State Farm Insurance.
I thought your analysis on this commercial was very effective. You are right about using Aaron Rodgers to make this commercial relatable to the public. I am not even from the Wisconsin area, but the message about State Farm Insurance is still memorable with such a well known athlete.
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