Tide Laundry Detergent... What more do they promote?
My Tide: Hoodies and Cargo Shorts was a successful commercial. It received plenty of views online and numerous views through television. Although it was a controversial commercial with its sexist and anti-gay comments some people liked it even seen nothing wrong with it and many people were in disgust.
The commercial begun with a mother stating how she wanted her daughter to wear the color pink but "it did not work out". All the while the mother is the most feminine mother seen on a television commercial. She is dressed in a skirt, with a pink blouse on, her hair ir pushed back with pink headband, legs crossed and surrounding her in her "lovely" home are flowers and the color pink. The scene is very homey and only the mother is in attendance the whole time while discussing what she wanted her daughter to wear and how she hoped her boyish clothes would be ruined in the wash.
The commercial has no underlying tone or message. It is blatantly flagrant about the message they want viewers to receive; a girl should wear "girly" clothes and if they dont they may be lesbian. This commercial, in my opinion is wrong in so many ways. For an example, Tide a laundry detergent company, is promoting this message. In addition, in this time period we live in why can't we accept the fact that people are going to wear what they want and live how they want to live. Even if the little girl does not like the color pink should not mean she will be a lesbian when she grows up. It should not even mean that she is a tomboy. How about that she is just more comfortable wearing boy apparel and neutral colors.
There are errors of reasoning in this commercial. Tide as a whole disrespects the community of people who feel more comfortable in the opposite sex apparel. Tide was aiming at an emotional approach for those families who have a child that act like the daughter in the commercial; for those families that agree with this commercial. Logically, they were successful because they chose a controversial topic which established a "hot" topic for our society. Tide, does not have any credibilty in this topic which pushes me further away to want to watch. I believe Tide could have chosen a different topic to get their point across about how their detergent works well and is better than the competition.
Which leads to me state how Tide merely mentioned their name of the product once, granted commercials are supposed to be short and to the point. However, they did not really reach their point of the commercial. It was based on sexist comments from a mother who in the end was "trying" to support her daughter. Is that how Tide thinks it will always end?
I am not sure if this commercial helped their sales or not. Nonetheless, I would not be surprised if it declined sales. There are many reviews on the commercial and all that I have seen are negative. I am still a consumer of Tide Laundry detergent but I do not support the message that is being portrayed in this commercial. If they keep it up maybe I will not be a consumer.
